BUSINESS DEVELOPMENT/MARKETING KIT

If you own, manage, or are starting an aesthetic practice this Kit is a must.  This kit will focus on the knowledge needed to establish a successful Aesthetic Practice. At Aesthetic Enhancement International Institute, Our goal is that you are successful.

Financial Management

• Discuss different aspects/salary for Nurse, Esthetician,
  Front Desk
• Commissions/Salary/Hourly
• Difference between service and product commissions
• Private Contractors
• Properly pricing your services
• PAYMENT: credit cards, cash, Care Credit, checks. Also where in the spa
• Your check out desk should be located for the privacy of your patients

Marketing

• Special promotions (Botox and Filler night, seasonal specials)
• How to utilize your current patient database (your best marketing tool)
• Internal marketing; cross-selling
• How to develop your media kit
• The essentials of proper brochures, post cards and hand-outs
• How to utilize organizations: Fund raisers and charities.

Policies and Procedures

• Protocol and Procedures manual
• What procedures need to be signed off on by the physician
• Business plan outline
• OSHA requirements
• HIPPA regulations - how to make sure you are compliant
• How to manage customer complaints

Practice Management

• Lease or buy space
• Equipment to purchase and purchasing sources
• How to develop successful staff meetings - manage communication issues
• Set up of non treatment rooms - waiting area, front desk and check out
• Paper work - consents, patient and client notes, information sheets
• Products - how to display and loss prevention of products
• communication issues
• Set up of non treatment rooms - waiting area, front desk and check out
• Paper work - consents, patient and client notes, information sheets
• Products - how to display and loss prevention of products

The Kit includes: Manual and Two Audio CDs - $199.00